OEM / ODM · Private label · Factory direct

Your brand.
Our production line.

Bickton builds commercial strength and cardio equipment for brands, distributors and project buyers. Bring a drawing, a logo or a category you want to win — we take it from first sketch to loaded container.

150,000 m²Production area
120+Export markets
12 yearsOEM / ODM experience
500+Models to build on

A fully integrated manufacturer — R&D, design, production, sales and service under one roof, with a 150,000 m² plant, an in-house testing lab and a showroom in Ningjin, Shandong.

Factory North of the intersection of HuSu Road and Liaohe Avenue, Ningjin County, Dezhou, Shandong, China
01 · Engagement models

Two ways to put your name on it.

OEM when you own the design. ODM when you want a proven platform, re-branded. Both run through the same factory, the same QC and the same documentation.

01 / OEM

We build to your specification.

You hold the drawings, tolerances and bill of materials. We manufacture exactly to them, then finish the machine in your identity — logo, colour, upholstery, console graphics and cartons.

  • AProduction from your 2D drawings, 3D files or a physical sample
  • BYour logo on end caps, pads, weight stacks, consoles and packaging
  • CTube gauge, footprint, stack ratio and finish specified by you
  • DJigs, fixtures and inspection criteria developed for your part set
Best for established brands, tender packages and distributor programmes
02 / ODM

We bring the platform, you bring the brand.

Start from a proven Bickton model and restyle it for your market. No engineering team, no long development cycle, no tooling budget for a new frame — just a shorter route to a sellable line.

  • A500+ commercial models ready to be re-branded
  • BColour, upholstery, console graphics and logo changed per order
  • CFootprint, weight stack and options adjusted to your price point
  • DPrivate-label manuals, labels, certificates and cartons
Best for distributors, hotel and project suppliers, new brands entering the category

Not sure which route fits? Send your brief and target price — we will tell you honestly whether a new tool or an existing platform gets you to market faster.

Talk to the export team →
02 · What we customise

Six things you can make yours.

Most private-label projects start with a colour and a logo, then grow into structure and packaging. Every item below is quoted separately so you only pay for what you change.

01

Brand & logo

Laser-etched end caps, silk-screened decals, embroidered upholstery and branded weight-stack plates. Placement proofs are signed off before production.

Laser etch · Decal · Embroidery
02

Colour & finish

Any RAL or Pantone reference matched in electrostatic powder coat, with matte, satin or gloss topcoat. Two-tone frames and accent colours are available.

RAL · Pantone · Gloss / matte
03

Structure & dimensions

Tube gauge, footprint, working height and stack ratio adjusted for your floor plans, ceiling heights and target price. Drawings updated before tooling.

Tube gauge · Footprint · Stack ratio
04

Upholstery & padding

Foam density, cover material, stitching pattern and colour chosen to your touch and budget — from entry-level vinyl to commercial-grade covers.

Foam density · Cover · Stitching
05

Packaging & documents

Private-label cartons, foam blocking, barcodes, assembly manuals and warning labels in your languages, built to international fitness packing standards.

Cartons · Manuals · Barcodes
06

Console & software

Start-up branding, button legends, language sets and screen graphics on smart cardio and training lines. UI text supplied by you or translated by us.

Splash screen · Languages · Legends
03 · Process

From brief to container, in six steps.

One project manager from first reply to final loading photos. Every step has a document you sign off, so nothing moves forward on a verbal understanding.

01

Brief & specification

Drawings, reference machines, target FOB price, market and volume. We review feasibility, standards and any certification you need.

Output: feasibility note
02

Quotation & proposal

Route (OEM or ODM), tooling, MOQ, packaging, shipping terms and a costed bill of materials — one document, no hidden lines.

Output: costed offer
03

Design & 3D approval

Renders, dimensioned drawings, colour chips and logo placement. You approve the pack before any steel is cut.

Output: approval pack
04

Sample & sign-off

A pre-production sample with packaging mock-up. You test it, mark changes, and counter-sign the golden sample.

Output: signed sample
05

Mass production

Scheduled batches, in-line checks at welding and coating, and weekly photo reports so you can see progress without flying in.

Output: progress reports
06

Inspection & loading

Final inspection against the approved sample, test report, packing list and container loading photos before the doors close.

Output: full document set
04 · Inside the plant

Steel in one end. Labelled cartons out the other.

Cutting, bending, welding, surface treatment, coating, assembly, testing and packing all happen on one site — which is why we can hold a delivery date and a colour match at the same time.

Bickton production floor with fabrication stations
Cut · Bend · Weld

Fabrication

German-imported laser tube cutters give clean edges and R-arc corners; large CNC benders hold the angle and spread stress evenly. Japanese automated welding cells produce repeatable, clean welds for interchangeability and safety.

Laser cuttingCNC bendingRobotic welding
Welding and assembly fixtures in the workshop
Jigs · Fixtures · Assembly

Assembly

Purpose-built fixtures locate every tube and plate before welding, so a frame from batch one and a frame from batch twenty are interchangeable. Systematic integrated assembly keeps alignment and movement consistent.

Dedicated jigsIntegrated assemblyFrame alignment
Finished frames staged for surface treatment
Blast · Phosphate · Coat

Surface & finish

Shot blasting, pickling and phosphating cover the steel inside and out before coating. Double-layer electrostatic powder with a glossy topcoat delivers the smooth, hard finish your colour reference is matched against.

PhosphatingPowder coat ×2Colour match
Finished goods palletised and shrink-wrapped for export
Test · Pack · Load

Inspection & dispatch

An in-house lab checks incoming material, weld precision, coating thickness and finished movement. Goods are packed to international fitness-equipment standards, palletised for container loading and photographed before dispatch.

In-house labExport packingLoading photos
Bickton showroom with full commercial equipment line
Showroom · full commercial line
Production building exterior
Plant · Ningjin, Shandong
Warehouse with palletised stock
Finished goods · ready to load
05 · Compliance

Paperwork your buyer can put in a tender.

Management systems are audited, products are type-tested, and every shipment can travel with a document set that satisfies a purchasing department — not just a customs broker.

ISO 9001Quality management system
ISO 14001Environmental management system
ISO 50001Energy management system
ISO 45001Occupational health & safety
CEEU product safety certification
RoHSRestricted hazardous substances
3CChina compulsory certification
GB 17498Tested by the National Sports Goods Quality Supervision & Inspection Center
NSCCCertified by Beijing Guoti Century Quality Certification Center
Product liability insurance Product quality guarantee insurance Public liability insurance Personal accident insurance

Test reports, declarations and certificates can be prepared in your company name where the standard and the issuing body allow. Ask the export team for the full document pack before you quote your own customer.

06 · Commercial terms

What a private-label programme looks like.

Indicative figures below. Every project is quoted on its own specification, volume and shipping plan — the numbers move once we know your market.

Sample
Pre-production sample available before mass production; sample cost is credited against the first bulk order.
MOQ
Quoted per model and per colour. Mixed models can be combined into one container to reach an economical load.
Custom logo
Laser etching and decals carry no tooling charge; embossed pads, moulded plates and console graphics are quoted separately.
Custom colour
RAL and Pantone references matched in powder coat. Each additional colour is a separate run with its own minimum.
Production lead time
Typically 20–35 days after sample approval and deposit; longer in peak season and for first-time tooling.
Packaging
Private-label cartons, foam blocking, barcodes, manuals and warning labels — designed around your retail or project delivery.
Payment
30% deposit with order, balance before shipment by T/T; L/C at sight accepted for larger programmes.
Shipping
FOB, CIF or DDP from Qingdao or Tianjin. We can quote landed cost if you give us the destination port or warehouse.
After-sales
Regional responsibility system with technicians and a distributor network; spare-part lists supplied with every shipment.

Indicative only — final MOQ, lead time, tooling and price are confirmed in the signed quotation for your project.

07 · Questions buyers ask

Before you send the drawings.

Can you produce from our own drawings and 3D files?
Yes. Send 2D drawings, STEP/IGES files or a physical sample. We review manufacturability, tolerance stack-up and material availability, then return a feasibility note with any changes we recommend before quoting. If a detail cannot be produced as drawn, we say so at that stage — not after the first container.
What is the real difference between your OEM and ODM offer?
OEM means the design is yours: we manufacture to your specification and apply your identity. ODM means the design starts with a proven Bickton platform, which we then restyle — colour, upholstery, logo, console graphics, sometimes footprint and stack ratio. OEM carries more engineering and tooling; ODM is faster and cheaper to launch.
Can we order a sample before committing to a container?
Yes, and we recommend it. A pre-production sample lets you test the movement, finish and packaging in your own market. The sample cost is credited against the first bulk order, and the approved sample becomes the reference for final inspection.
How do you protect our design and our brand?
We sign an NDA before receiving drawings, and we do not sell a private-label design to another customer. Tooling built for your part set is reserved for your orders. Branded packaging, manuals and console graphics are produced only against your purchase order.
Can you match a specific RAL or Pantone colour?
We match against a physical reference chip, not a screen. Send the RAL or Pantone code and we will spray a coupon for your approval before the production run. Metallic and textured finishes are available but need a longer approval cycle.
Do you handle labelling, barcodes and manuals in our language?
Yes. We produce private-label cartons, assembly manuals, warning labels and retail barcodes, and we can work from your print-ready artwork or lay out the documents for you. Translations are reviewed by you before printing.
Which certifications can be issued in our name?
Depending on the standard and the issuing body, test reports and declarations can be prepared in your company name, and CE documentation can be supported for your market. Tell us the destination country at the brief stage so compliance is designed in, not added afterwards.
Can we visit the factory?
Yes. The plant and showroom are in Ningjin County, Dezhou, Shandong — roughly two hours from Jinan. Send dates in advance and the export team will arrange the line walk-through, sample review and a meeting on your project.
Start a project

Send a drawing, a sample, or just a sketch.

Tell us the market, the target price and the volume. You will get a straight answer on route, tooling and timing — usually with a costed option you did not expect.

NDA available · Factory visits welcome · Ningjin, Dezhou, Shandong